Indian Railways to Introduce Yield Management
From Friday 9th September Indian Railways are introducing a yield managed pricing system on their higher quality trains; Shatabdi, Rajdhani and Duronto.
“The base fares will increase by 10 per cent with every 10 per cent of berths sold subject to a prescribed ceiling limit. There will be no change in the existing fare for 1AC and Executive Class of travel,” a railway ministry release said.
In more detail: “10 per cent of seats will be sold at the normal fare in the beginning, it will go on increasing by 10 per cent with every 10 per cent of berths sold with the ceiling limit at maximum 50 per cent depending upon the demand.”